About Us

Aaron Pederson

Kids Stuff Superstore is a family owned business founded in 1981 by Gene and Judy Francis operated with daughter and son in-law Karla and Aaron Pederson. Starting from humble beginings, Kids Stuff Superstore has grown to over 35,000 Square Feet of Showroom with locations in Sioux Falls, SD | Omaha, NE | Lincoln, NE. Kids Stuff Superstore has become the largest independent baby and children's specialty stores in the Midwest.
At Kids Stuff Superstore our buyers travel all over the U.S. in search of large selections of unique merchandise not found at the 'big box" stores. Our selection of products found typically in boutiques and an enormous selection found only at mass merchants, Kids Stuff Superstore is truly a "one stop" shopping experience. Our trained staff looks forward to walking you through and answering all your questions helping you be assured you made the right decision with your purchase.
eChildstore.com is the online shopping website for Kids Stuff Superstore. Here you will find one of the largest selections of online products offered anywhere. We continuously add content and products to make our website a great resource for parents and parents to-be. When you call our customer service department at eChildstore.com, your connected with a staff member who is trained and works on our showroom floors. This is to be assured that someone will answer your questions with hands on product experience. We believe this sets our website apart from many of others that don't have actual retail stores.
Thanking you from our family to yours,
Gene, Judy, Karla, Aaron